Business Insurance Online :: News
SHARE

Share this news item!

New Cyber Insurance Solution for Australian SMEs: Cowbell and Zurich's Prime One

Enhancing Cyber Resilience: A Tailored Insurance Program for Small and Medium Enterprises

New Cyber Insurance Solution for Australian SMEs: Cowbell and Zurich's Prime One?w=400

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

In a significant development for Australia's small and medium-sized enterprises (SMEs), Cowbell, in partnership with Zurich Australian Insurance, has launched 'Prime One', a standalone cyber insurance program designed specifically for businesses with annual turnovers up to AUD $100 million.
This initiative addresses the growing need for comprehensive cyber protection in an increasingly digital landscape.

Prime One offers coverage limits up to AUD $5 million per claim, providing substantial financial protection against cyber incidents. The program is structured to streamline the insurance process, enabling brokers to quote, bind, and issue policies in under five minutes. This efficiency is particularly beneficial for SMEs seeking prompt and hassle-free insurance solutions.

Zurich's role in this collaboration is pivotal, supplying the underwriting capacity that underpins Prime One. Cowbell complements this by delivering advanced underwriting technology, claims handling, and cyber risk services, ensuring a robust and responsive insurance offering.

The partnership between Cowbell and Zurich is characterized by a fully delegated, exclusive, multi-year collaboration, emphasizing a long-term commitment to enhancing cyber resilience among Australian SMEs. This is especially pertinent given the rising prevalence of cyber threats such as ransomware attacks, data breaches, and business interruptions due to IT outages.

Despite the increasing awareness of cyber risks, many smaller Australian firms have traditionally relied on packaged policies with limited cyber extensions or have lacked dedicated cyber coverage altogether. Prime One aims to bridge this gap by providing a straightforward policy structure that aligns with the unique needs of SMEs and the modern cyber risk environment.

Jack Kudale, Founder & CEO of Cowbell, highlighted the importance of simplicity in cyber protection, stating that it should empower businesses to operate confidently. By partnering with Zurich, Cowbell offers Australian organizations a dependable foundation for cyber resilience, supported by continuous underwriting, risk intelligence, and a proven track record in managing cyber risk.

Cowbell's underwriting approach leverages an AI-driven assessment model to generate a comprehensive view of an applicant's cyber exposures. This innovative method ensures that coverage is tailored to the specific risks faced by each business, enhancing the relevance and effectiveness of the insurance provided.

To support the program's rollout, Cowbell has appointed Alric Lal as Head of Business Development for Australia. With two decades of experience in corporate broking and financial lines, Lal's expertise is expected to drive the adoption of Prime One among Australian SMEs.

As cyber risks continue to evolve, the introduction of Prime One represents a proactive step towards equipping Australian SMEs with the necessary tools to safeguard their operations against digital threats. This initiative underscores the critical role of tailored insurance solutions in fostering a resilient and secure business environment.

Published:Sunday, 3rd May 2026
Author: Paige Estritori

Please Note: We do not endorse any specific products or companies. Some content is sourced from third parties, including press releases, and may not be independently verified for accuracy or completeness.

Share this news item:

Rate this article

0 Comments

No comments yet. Be the first to share your thoughts.

Insurance News

Cyber Underinsurance Is Becoming a Bigger SME Risk
Cyber Underinsurance Is Becoming a Bigger SME Risk
09 Sep 2026: Paige Estritori
Fresh industry attention on cyber underinsurance is a timely reminder that many Australian small and medium businesses are still treating digital risk as an IT problem rather than a balance sheet risk. As more trading, payments, customer records, bookings and supplier relationships move online, a cyber incident can quickly become a cash flow, legal, operational and reputational event. - read more
Disaster Resilience Debate Puts SME Cover Back in Focus
Disaster Resilience Debate Puts SME Cover Back in Focus
02 Sep 2026: Paige Estritori
Fresh industry attention on disaster resilience is a timely reminder that Australian small and medium businesses cannot treat severe weather as an occasional inconvenience. The message emerging from the insurance sector is increasingly consistent: premiums, availability of cover and claims outcomes are being shaped not only by what a business owns, but by where it operates, how exposed it is, and what practical risk controls are in place. - read more
Why lithium-ion batteries are now a business insurance issue
Why lithium-ion batteries are now a business insurance issue
26 Aug 2026: Paige Estritori
Lithium-ion batteries are moving from a workplace convenience to a serious insurance consideration for Australian small and medium businesses. As more businesses rely on rechargeable tools, e-bikes, scooters, point-of-sale devices, backup power units and portable electronics, insurers are paying closer attention to how those items are stored, charged and managed. - read more
Storm claims surge shows why SMEs need to test their cover
Storm claims surge shows why SMEs need to test their cover
19 Aug 2026: Paige Estritori
Fresh industry updates on severe weather claims are a reminder that storm, flood and cyclone losses are no longer rare planning scenarios for Australian small and medium businesses. Claims linked to major weather systems affecting Queensland and New South Wales continue to move through insurer assessment, repair and settlement processes, with businesses facing familiar pressure points: damaged premises, interrupted trading, ruined stock, delayed repairs and uncertainty about what is actually covered. - read more
New ransomware reporting rules put SME cyber cover under scrutiny
New ransomware reporting rules put SME cyber cover under scrutiny
12 Aug 2026: Paige Estritori
Australia's mandatory ransomware payment reporting regime is now a practical compliance issue for many business owners, not just a technology concern. Under the national cyber security reforms, entities above the relevant annual turnover threshold must report certain ransomware and cyber extortion payments within a short statutory timeframe. For SMEs operating close to, or above, that threshold, the change adds another layer to an already complex risk environment. - read more


Business Insurance Articles

5 Common Insurance Mistakes Startups Make and How to Avoid Them
5 Common Insurance Mistakes Startups Make and How to Avoid Them
Starting a new business is an exciting and challenging endeavor, particularly in the vibrant and innovative startup landscape of Australia. However, amidst the rush of ideas and the race to launch, many startups overlook the crucial aspect of insurance. Insurance is not merely an additional cost but a vital protective measure that safeguards your emerging business against unforeseen hurdles. - read more
The Importance of Adequate Insurance Coverage for Your Small Business
The Importance of Adequate Insurance Coverage for Your Small Business
For small businesses, navigating the intricacies of sustainability is a critical task that can be made more manageable through the prudent use of business insurance. Understandably, many small business owners prioritize immediate operational concerns over seemingly discrete matters like insurance. However, as we will explore, insurance is not a mere formality—it's a vital backbone to enduring success. - read more
Public Liability Insurance in Australia: Cover, Exclusions and Business Requirements
Public Liability Insurance in Australia: Cover, Exclusions and Business Requirements
Public liability insurance can help protect Australian businesses against third-party injury or property damage claims. Learn what it may cover, common exclusions, when it may be required and what to check before arranging cover. - read more
Cybersecurity Risk Assessment: An Essential Guide for Business Owners
Cybersecurity Risk Assessment: An Essential Guide for Business Owners
In today's digital age, cybersecurity has become a critical concern for businesses of all sizes. The increasing reliance on technology means that cyber threats are more prevalent than ever, making it essential for business owners to understand and manage these risks. - read more
Essential Insurance Coverages You Need to Protect Your Small Business
Essential Insurance Coverages You Need to Protect Your Small Business
Insurance is a vital component for any small business. It acts as a safety net, helping to protect your enterprise from unexpected financial losses. Whether you run a retail shop, a consultancy, or a manufacturing unit, having the right insurance coverages can make the difference between thriving and merely surviving. - read more

Knowledgebase
Proximate Cause:
The primary cause of loss in an insurance claim, which sets in motion a chain of events leading to the damage or injury.